GMC AND MACRO ENVIRONMENT
Number of pages:
20
ABSTRACT:
This 20-page paper examines the automotive industry as a whole and General Motors Corporation in particular -- and the relationship of this company to its industry. The paper examines the macro factors of the industry including demographics, political/legal issues, mergers and acquisitions and global issues and then provides suggestions and insights as to strategic alternatives that GMC can examine in its current situation. Bibliography lists 12 sources.
FILE NAME:
File: D0_MTgmcmac.rtf
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